GOOGLE | THE LAB

Evolved created The Lab, an invitation-only experience designed to turn business thinking into hands-on experimentation.

Built around the idea experiment to improve, we transformed an existing space into an immersive, laboratory-inspired environment. The client’s brand language was reimagined through a scientific lens, spanning identity, print, digital, copy, spatial design and the complete guest journey.

Dynamic wall and floor projections brought the space to life, while personalised projection mapping welcomed each guest into the experience.

The result was a space to explore, experiment and discover, transforming information into an experience people could actively engage with.

My responsibilities included senior art direction, design team oversight, production planning, set modelling / 3D design, and animation.