MADAME TUSSAUDS | FASHION

In collaboration with Madame Tussauds, TRO conceived, designed and installed an interactive installation to house their 'fashion' figures - Megan Gale, Miranda Kerr and Elle MacPherson. The space was divided into several experiences with a strip of glowing white light lining the walls to connect each area and guide the visitor. Experiences included:

• An area where visitors could use a 'makeup mirror' to apply virtual lipstick and eyeshadow, easily switching between shades and hues.
• Walk the catwalk to the sound of photographers to meet the figure of Megan Gale,
• Have their photo taken to create their own custom 'Cosmopolitan' magazine cover

Several experiences produced an image to be shared and / or purchased at the end of the journey.

My responsibilities included creative direction, art direction, motion graphics, interior design, and 2D & 3D visualisation.