SAMSUNG | GALAXY S6 Launch

The Samsung Galaxy S6 handset was one of the biggest mobile device launches for Telstra in 2015, and the aim of the launch was to create hype through an interactive window. TRO created a striking black window that contained a series of enclosed 'viewing portholes' that featured the device itself and opened onto large screens displaying brand content.  The contrast of the black window and the blue glow from the deeply inset screens was designed to turn heads.

Touchpoints applied to the glass added an interactive element by allowing passersby to reveal product information.

My responsibilities included creative | art direction, 2D asset creation, motion graphics, video editing, 2D | 3D visualisation and concepting.