TELSTRA | Network of networks

To highlight Telstra’s ‘Network of Networks’ campaign content in their flagship store, TRO were presented with several challenges - to turn people’s heads on busy Bourke Street, to ensure
Telstra’s advertising content would stand out, and to design and develop an interactive method of bringing the content to life in store.

In the window, TRO created brightly lit series of concentric circles to turn heads on the busy street and focus of viewers on the content at at the heart of the display. In-store, three motion-sensing plinths housed physical objects relevant to the digital campaign content. As a user was detected, the plinth would trigger related ATL content to play on the store’s giant Central Feature screens.

My responsibilities included creative direction, art direction, motion graphics, video editing, graphic design, interior design, and 2D & 3D visualisation.