TELSTRA | CHRISTMAS
TRO and Telstra set out to capture Melbourne's Christmas spirit by adding fun, interactive elements to a striking set build for Telstra's window display. Customers engaged with 6 touchpoints across 3 windows to illuminate a digital fireplace, trigger snowflake animations, make a central pixel tree 'sparkle', talk to Santa and snap some digitally-augmented, sharable photos. Appealing to all ages, the window engaged more that double the previous year's audience.
574 photos taken on Christmas day
18,158 photos taken over the life of the project
762,368 window touches over the life of the installation
17,710 touches per day
My responsibilities included creative direction, art direction, motion graphics, video editing, graphic design, interior design, and 2D & 3D visualisation.
